Nunhead Studio is the alias of Newcastle based designer Dan Hart. An experienced, multidisciplinary designer building products, experiences and brand stories.
Career
Christie’s Palace Burberry ARRIVAL WIRED UK GQ Vogue
Proficiency
Product Design Visual + Interaction Design Motion Design Systems Detailed Prototyping Project Planning & Strategy Team Management
Burberry’s runway shows are known for their visually arresting environments and diverse, experimental clothing. The AW21 show was no exception, split into two shows (male + female) and set within Burberry’s Regent Street flagship store. My part was to strategise and design a detailed campaign plan, as well as the resulting pages across Burberry's digital touch points.
Ideation, strategy & wireframing
Alongside key stakeholders in Art Direction, Marketing, Product and Data Analytics, we devised a phased approach, resulting in 3 key campaign moments - to tease, launch and sustain the show across a 2 month period.
To kick off the project, we used the analytics results of previous runway shows as a foundation when trying to understand how to accomodate a constantly shifting plane of asset deliveries, timings and locations. We created a detailed and yet efficient set of pages to take advantage of when assets were expected to drop, and use simple, tailored pages with clear goals in mind to eventually steer users to the show livestream and subsequent storytelling page.
For example, the tease phase of the project was orientated around user email signups, with the added benefit of potential retention after the show was completed.
From here, we wireframed each page containing clear mappings of where we wanted to direct users and where we saw assets working once delivered.
The result
The final outcome was a multifaceted narrative crafted to elevate the art of runway storytelling. By integrating elements such as the livestream, standout looks, architectural features and captivating artist performances, we created an experience that authentically captured the event's atmosphere and essence.
